Background
Indigo Slate was challenged to develop a “marketing jumpstart” for BREEAM to lay the groundwork for a more consistent, predictable, and successful marketing strategy & transformation around how BREEAM approaches branding, campaigns, and digital content. For this pitch, I refined the visual design direction pitched in the previous round using client feedback to create a refined ad-lob and implement the direction across deliverables such as LinkedIn post graphics to give our prospective client a look at our capabilities.
Concept review and refinement
During project onboarding, my art director presented me with previous work and highlighted four areas of the visual direction that needed the most refinement:
Explore the relationship between the data highlights and the imagery around it to create a system that can be thoughtfully implemented between different images and graphic sizes.
Is there a way we can bring in illustrative elements in a way that feels cohesive and relevant?
How can we highlight the core parts of the campaign messaging in a tasteful yet noticeable way?
How can we balance the green accent color across the graphics to make the designs more cohesive?
