Background
Amazon partnered with Indigo Slate to refresh the in-store brand experience at Best Buy to further educate consumers about the Alexa ecosystem while boosting awareness, presence, and storytelling of their smart home solutions.
My role
My role was to refine the initial conceptual approaches and establish a full design system that could be applied across 14 products, touching three Amazon brands. For this project, I developed key screen layouts, proposed interactions, set up design system components and tokens in Figma, and prepared the final screens for an external development team.
Outcome
Our updated approach was launched in late 2024 across 300+ Best Buy locations in North America. Our client was so pleased with the launch that we were asked to extend and adapt the experience to suit their Kindle and Fire Tablet sales experience.
Reflection
Conducting a rolling hand-off proved to be incredibly helpful for giving our development team a head-start on coding the page structure and interactions while waiting for massive amounts of content.
If I could change anything about our hand-off for the Alexa Table, I would have drafted red-lines for the design during our first project. Our development team didn't have much experience in Figma, which led to a few issues with regard to tap-target sizes. When we provided red-lines for the core layouts in the following project, hand-off was much smoother and made it easier to keep spacing and layout consistent.