Retail Experience and Design System
Background
Amazon partnered with Indigo Slate to refresh the in-store brand experience at Best Buy. In our first project, we worked with the Alexa team to redesign the Alexa Supertable display featuring Echo, Blink, and Smart devices across the experience. After the initial design stage for this project, the team onboarded me to refine the designs and create screens for 56 products, develop the design system, and assist with the rolling handoff of a UI design component library with an external development team. Given my experience with the system, I was kept on the project as we assisted Amazon with the Kindle and Fire Tablet display refresh.
Retail UI
With my art director, I pitched multiple visual approaches internally based on Amazon's updated branding, mapped out the possible user flows, and created wireframes and high-fidelity mockups based on internal and external feedback. My work also included making the updated table work within the design system while embracing the Fire Tablet and Kindle brands.
The 4ft long touchbar would be an endcap display with information about 3 Fire Tablets and 2 Kindle e-Readers.
Design system
The design system began with the Alexa Supertable and grew to include Kindle and Fire during this project. I utilized color variables in Figma to make updating the system to other sub-brands more manageable and altered existing components to suit the audience's needs when shopping for a device.
Printed graphics
Each table featured a print backer graphic highlighting the latest product photography in context, as well as a printed merchandise strip that shows highlights about the products on display.
