SITA Marketing Site RFP
Background
Following a UI refresh project for their Digihub product, Indigo Slate got to work on a proposal for an overhaul of the marketing website for SITA. I worked as the UI designer for the pitch on an accelerated timeline with UX peers in the UK.
Website pitch
Our proposal aimed to give the content for the marketing site more breathing room and improve the text legibility of overlay text without dampening the vibrancy of hero imagery. As a more reserved brand focused on IT and telecommunications for the travel sector, much of our work focused on elevating the brand while also complying with complex and sometimes very restrictive guidelines and diversification of website modules used to make the content on the page feel more distinct from the content around it.
