McSweeney's Article

A webpage adaption of 'Reasons You Weren't Promoted That Are Totally Unrelated to Your Gender' by Homa Mojtabai.

Brief

Design and develop a single-page responsive website for a McSweeney’s article of choice, using HTML and CSS for a course project.

Concept

A webpage that references the visual style of "our team" pages as a way to visualize the list items within the article.

Ideation

Following some initial research into competitor websites and methods of storytelling for articles, I presented three concepts with three variations to my classmates for review.

Development

Following our final concept critique, I contacted my peers and scheduled photo shoots. Participants were instructed to dress business casual and took a variety of photos ranging from serious to humorous.

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